Home › Indexed Universal Life

Life insurance that grows with you

Indexed Universal Life Insurance: How IUL Works and Who It May Fit

Indexed universal life (IUL) is permanent life insurance that combines a death benefit with tax-deferred cash value. The cash value is credited based on a market index, with a floor that limits losses and a cap that limits gains. Team Thrive builds every IUL policy around your specific goals, whether that is family protection, retirement savings, or both.

Reviewed by Team Thrive, Licensed Insurance Professionals, CA License #0L74432. Updated November 2026.

How a floor and a cap work

Cap: the most that can be creditedFloor: the least that can be creditedFaint line: how the index movesBold line: what the policy creditsSimplified illustration only. It is not a real policy, rate or projection.
Permanentdeath benefit plus cash valueFloor and capshape what is credited30-dayfree lookCalifornia licensed#0L74432

What is indexed universal life insurance?

Indexed universal life insurance is a type of permanent life insurance. It pays a death benefit to your beneficiaries and also builds cash value, which is credited based on the performance of a market index, within a floor and a cap. You are not invested directly in the market, and policy charges still apply, so cash value can go down as well as up.

Death benefitPaid to your beneficiaries while the policy is in force
Cash valueBuilds inside the policy, tax-deferred
Index creditingLinked to an index, not invested in it
How it works

How does an indexed universal life policy work?

An IUL has three moving parts: the death benefit that protects your family, the cash value that grows inside the policy, and the way you can access that cash value later.

Death benefit

Your beneficiaries receive the death benefit if the policy is in force when you pass away. That protection is the reason the policy exists.

Cash value and index crediting

Part of your premium builds cash value. Interest is credited based on index performance, with a floor that limits losses and a cap that limits gains. Participation rates and charges also affect the result.

Accessing cash value

You can access cash value through withdrawals or policy loans. These reduce your cash value and death benefit, and they can have tax consequences in some situations, so we review them with you first.

Before you buyGrowth projections are illustrations, not guarantees. Ask to see the guaranteed-minimum scenario too, and we will show you both.
Good to knowCaps, participation rates and charges vary by policy and can change over time. We go through the exact terms with you first.

How IUL cash value grows

Cash value is credited based on your policy's index strategy, floor, cap and participation rate, minus policy charges. See how it grows and how you can access it later.

IUL cash value guide →
Creditedbased on the indexLimitedby floor and capReducedby policy charges
Who it may fit

Who may benefit from indexed universal life insurance?

  • FamiliesWho want life insurance protection and long-term growth potential in one policy.
  • Pre-retireesLooking to supplement traditional retirement accounts with tax-deferred growth.
  • Business ownersUsing life insurance for key person coverage or executive benefits.
  • Savers who have maxed out other accountsAnyone who has maxed out other tax-advantaged retirement accounts and wants an additional option.
Not everyone needs an IUL. If you are focused purely on the lowest-cost death benefit, a simpler term policy may fit better. Your advisor will help you figure out which makes sense, not sell you the most complex option by default.
Pros and cons

What are the pros and cons of IUL?

A fair look at both sides, so you know what you are comparing before you decide.

What IUL offers

  • A death benefit and cash value in one permanent policy
  • Tax-deferred cash value growth linked to a market index
  • A floor that limits losses from index declines
  • Living benefits on the policies we offer, subject to policy terms

What to weigh carefully

  • Caps limit how much you can earn in a strong year
  • Cost of insurance and other charges reduce cash value
  • More complex than term life insurance
  • Illustrated growth is a projection, and loans and withdrawals reduce the death benefit
The process

How do you get an indexed universal life policy?

1

Consultation

Talk with a Team Thrive advisor about your health, goals, and existing retirement accounts.

2

Needs analysis

We identify whether an IUL, and which structure, actually fits your situation.

3

Illustration

You will see both a projected and a guaranteed-minimum growth scenario before deciding anything.

4

Application

Typically includes health questions and, for some coverage amounts, a brief medical exam.

5

Approval

Once approved, your policy is in force.

What does it cost?

How much does indexed universal life insurance cost?

Age and healthPremiums and insurability both depend on these.
Coverage amountLarger death benefits mean higher premiums.
Funding levelHow much you contribute affects both cash value growth and how quickly the policy builds value.
Riders includedOn the policies we offer, living benefit riders carry no additional premium. Terms and limits depend on the policy.

We do not post a single price, because IUL premiums are built around your age, health, coverage amount and how much you choose to fund the policy. A free quote shows the numbers for your situation, including the guaranteed-minimum scenario.

Request a free quote
Living benefits

Does indexed universal life insurance include living benefits?

On the IUL policies we offer, living benefits are built in, subject to policy terms. They are coverage that can help you while you are still alive, not just after you are gone.

See the full living benefits overview
Why Team Thrive

Why choose Team Thrive for indexed universal life?

Built in from the start

Living benefits are not an add-on we mention in passing. They are built into how we structure Indexed Universal Life policies from the start, subject to policy terms.

No-pressure conversations

Your advisor walks through real numbers for your specific situation before you decide anything, and there is no cost or obligation just to talk.

One policy, two jobs

One policy that protects your family after you are gone, and helps protect your finances if a serious diagnosis happens first, instead of managing separate products for each.

Frequently asked questions

Straight answers about indexed universal life

The questions people ask us most about IUL.

What is indexed universal life insurance?

Indexed universal life (IUL) is a type of permanent life insurance that builds cash value alongside your death benefit. IUL stands for indexed universal life. The cash value is credited based on the performance of a market index, with a floor that limits losses and a cap that limits gains, and your money is not invested directly in the market.

How does an indexed universal life policy work?

Part of your premium pays for the cost of insurance and policy charges, and part builds cash value. Each crediting period, interest is credited based on how the chosen index performed, within the policy's floor, cap and participation rate. You can access cash value later through withdrawals or policy loans, which reduce your cash value and death benefit and can have tax consequences in some situations. Your death benefit stays in place for your family as long as the policy remains in force.

What are the pros and cons of IUL?

On the plus side, an IUL combines a death benefit with tax-deferred cash value growth that has downside protection built in, and it can include living benefits. On the other side, caps limit your upside, policy charges reduce cash value, the policy is more complex than term, and illustrated growth is a projection, not a promise. We show you both a projected and a guaranteed-minimum scenario so you can weigh both sides.

Can you lose money in an IUL?

The floor means the interest credited to your cash value cannot go below the floor, which is often 0%, in a year when the index falls. However, cost of insurance and other policy charges are still deducted, so cash value can decrease, and a policy that is not funded enough can lapse. That is why funding level matters as much as the index.

Is indexed universal life a good investment?

Strictly speaking, IUL is insurance, not an investment. It does not offer the growth potential of direct market investing, and it is not meant to. What it offers is a death benefit combined with tax-deferred growth that has downside protection built in. Whether that combination fits your goals is worth discussing with an advisor.

Why do some people say IUL is a bad investment?

The criticism is usually fair when it is aimed at specific things: illustrations that oversold growth without showing the guaranteed-minimum scenario, fees and cost-of-insurance charges that erode returns over time, or a policy sold to someone who really just needed simple term coverage. Those are valid concerns, which is why Team Thrive shows both projected and guaranteed numbers upfront. The criticism is less fair when it compares IUL directly to stock market returns, since that is not what the product is designed to do.

Is indexed universal life worth it?

It depends on your goals. For people who want life insurance protection and tax-deferred growth potential in one policy, and who understand the tradeoffs of caps, fees and complexity, many find it worthwhile. For those who only want the lowest-cost death benefit, term life insurance is typically a better fit.

How much does indexed universal life insurance cost?

There is no single price. Your cost depends on your age, health, the coverage amount and how much you choose to fund the policy. On the policies we offer, the living benefit riders carry no additional premium. A free quote shows the numbers for your situation, including the guaranteed-minimum scenario.

Does Team Thrive offer IUL policies?

Yes. Indexed universal life is a core policy type Team Thrive builds, with living benefits included on the policies we offer, subject to policy terms. We start with your goals and your existing retirement accounts, then tell you honestly whether an IUL fits.

Want to learn more about indexed universal life?

Schedule a free consultation and we will help you find the coverage that fits your needs and budget.

An advisor meeting with clients in a bright office

Source: Indexed Universal Life Insurance: Upside Potential and Downside Protection, National Life Group.

Team Thrive, led by Fion Banh, California insurance license #0L74432. Insurance products are subject to carrier underwriting and approval. Guarantees depend on the claims-paying ability of the issuing carrier. Caps, participation rates and charges vary by policy and may change. Policy loans and withdrawals reduce the death benefit and cash value and may have tax consequences. Illustrations are projections, not guarantees. Indexed universal life is not a stock market investment. This website does not provide tax or legal advice. Not all products are available in all states.